Solutions Boutique
Brand system design for a startup analytics consultancy serving enterprise and non-technical decision-makers.
Project Overview
Solutions Boutique helps enterprise clients translate complex data into clear, actionable insights. The challenge was to create a visual identity that communicated structure and credibility while remaining accessible to non-technical audiences.
The resulting brand system delivers a clear, modular foundation designed to scale across digital, presentation, and sales materials.
Solutions Boutique
Brand Identity Design, Visual System
Tools
Adobe Illustrator, InDesign
Deliverables
Logo system, color palette, brand assets, digital and sales materials
Strategy
The visual direction focused on clarity and restraint—balancing intelligence and approachability to support enterprise decision-makers without overwhelming non-technical stakeholders. Scalability and consistency guided all design decisions.
Execution
A geometric, modular logo system was developed to reflect structure and organization. A limited, high-contrast color palette reinforces legibility and professionalism across website layouts, pitch decks, and sales materials.
Results
The brand system was implemented across the company’s website, pitch deck, and sales materials, providing a cohesive and credible visual foundation for client-facing communications.