A Place Between
Performance Campaign
Project Overview
Client
Independent Dance Company
Art Direction, Visual Design
Tools
Adobe Photoshop
InDesign
Deliverables
Posters, OOH
Digital & Social Assets
Strategy
The visual approach focused on expressing emotional tension through motion, contrast, and restraint. The goal was to capture the energy of dance within static compositions while maintaining clarity.
Execution
The campaign system used layered imagery, overlapping typography, and controlled motion blur to evoke movement. Assets were designed to remain impactful across platforms.
Results
The campaign was deployed across print, digital, and social channels, reinforcing my ability to translate abstract concepts into clear, intentional visual systems.
This project reflects my approach to art direction and design.
Balancing structure with emotion, concept with execution.