Peju Alawusa | Graphic Designer
Portfolio
About me
Contact me

Date The Rate Marry The House

Century Communities

Project Overview

A holiday-season lead-nurture campaign designed to sustain buyer engagement and protect sales momentum during December. The work focused on keeping Century Communities top-of-mind through emotionally resonant, brand-forward messaging that supported early Q1 conversion.

Client
Century Communities
Role
Art Direction, Graphic Design

Timeline
December
(Holiday Campaign)

Deliverables
Email Marketing, Paid & Organic Digital Ads, Social Media Assets
dance poster design, performing arts campaign, graphic designer Denver, Black designer Denver

Strategy

Holiday buyers are emotionally focused on family and transition, making urgency-driven sales tactics ineffective. The strategy shifted away from hard selling and toward emotional relevance, positioning Century Communities as a trusted partner during a reflective season.

Execution

The campaign led with warmth and restraint, using seasonal imagery, soft typography, and supportive messaging. Incentives were framed as benefits, not pressure, allowing the brand to remain present without disrupting the emotional context of the holidays.

Results

  • 35% email open rate (above seasonal benchmarks)

  • 18 contracted sales within the first two weeks of January

  • Positive sales team feedback on lead quality and readiness

This project demonstrates senior-level art direction rooted in judgment and empathy, prioritizing emotional intelligence over urgency to preserve brand equity and deliver measurable post-holiday sales impact